SurveyMonkey Acquires MarketTools? Zoomerang, ZoomPanel, and TrueSample via TPG Capital

Question: How do you acquire your biggest rival if you don't have the cash? Answer: Partner with a private equity firm. SurveyMonkey has done just that,?buying MarketTools'?products?Zoomerang, ZoomPanel, and TrueSample?through a partnership with TPG Capital. The deal gives MarketTools' other businesses and a minority stake in SurveyMonkey to TPG, while SurveyMonkey gets the 3 products and their 1.7 million survey users, 2.5 million panel respondents, and technology to weed out false responses. he playfully named SurveyMonkey will gain some more legitimacy from the acquisition, as companies like Proctor & Gamble and General Mills rely on MarketTools' research products, though SurveyMonkey already serves 99% of the Fortune 500.

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